Growth Systems
I've grown audiences from scratch, both for global institutions and my own brand. The same principles apply either way: understand the platform, build a repeatable system, test what works, and cut what doesn't.
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Repeatable Frameworks
Content that compounds. Every audience I've built was the result of a system, not a lucky post.
0-300k followers for @AboutThisMuch
Scaled a wellness-focused community from 0-300k followers across Instagram, Tiktok, Youtube, LinkedIn, and Facebook using organic short-form video.
From Audience to Revenue
Built the full funnel: mailing list, newsletter, and digital product offers that converted organic followers into paying customers.
43.75% organic growth for @LifeAtMcKinsey
Built a content system that let McKinsey's global teams translate complex business insights into posts their audience actually engaged with, without losing the institutional credibility the brand required.
Case Studies
View the full strategic case study for McKinsey and About This Much, below.
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