Growth Systems
Content is an investment, not an expense. I leverage practitioner-level insights to build audiences (including my own of 300k+) and turn organic attention into measurable retail velocity and leads.
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Repeatable Frameworks
That build consistent communities across social platforms.
0-300k followers for @AboutThisMuch
Scaled a wellness-focused community from 0-300k followers across Instagram, Tiktok, Youtube, LinkedIn, and Facebook using organic short-form video.
Sales Conversion
Developed a mailing list, newsletter, and offers to funnel people towards purchasing digital products & services.
43.75% growth for @LifeAtMcKinsey
Translated the McKinsey brand into a social-first framework to translate complex topics into attractive and digestible designs for their social audience across Instagram and LinkedIn.
Case Studies
View the full strategic case study for McKinsey and About This Much, below.
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