Brand Systems
Scaling a global brand requires more than just content; it requires infrastructure. I lead the teams and build the frameworks, toolkits, and guidelines that allow legacy firms to move fast without losing their authority.
Brand Systems
Scaling a global brand requires more than just content; it requires infrastructure. I lead the teams and build the frameworks, toolkits, and guidelines that allow legacy firms to move fast without losing their authority.
BNY Mellon
Developed the Motion System and Video Toolkits for Agencies and internal teams.
McKinsey & Company
Designed the social media presence for @lifeatmckinsey so the team had an effective template to build future content from.
Video Direction
Creative direction for high-profile individuals and leading production teams.
Case Studies
View the full strategic case study for BNY, McKinsey, and About This Much, below.