Meshach Rojas

MOTION DESIGN + VIDEO CREATIVE DIRECTION

BNY Mellon x NVision

The problem:
How can we transform our quarterly report into an immersive event to celebrate the anniversary of our CEO, Robin Vince, and commemorate key milestones and accomplishments?

The solution:
Design the experience as a live, on-stage event using a gigantic video wall to incorporate live graphics that would update as Robin spoke about different topics. To do this, we brought on the NVision team, whom I worked closely with to lead, design, and animate graphics/video to deliver and direct for the event.

The results:
Amazing! The event was fluid, and everything synced up as I designed them to thanks to making sure all of hte graphics had seamless transitions and customizing it to Robin's rehearsals. This also has been the highest-attended (to date) employee town hall with over 16,000 live attendees online and in person with overwhelmingly positive reactions.

The takeaways:
I would have liked it if we had more time to make this not only an amazing in-person experience but also just as engaging for the remote audience. BNY is a large company with offices around the world, and I would have liked more time to focus on making sure the at home and remote experience was just as memorable as the in-person.

BNY Mellon INSITE 23

The problem:
How can we deliver a new and innovative experience for our yearly INSITE that is inclusive of our bold brand refresh? This was also meant to be an unveiling of the new branding.

The solution:
Bring the event to life using our bold colors, fonts, and fluidity. I worked with our art director, executive creative director, and provided animation direction for the Malka team (creative studio) to develop a motion system and video design elements that spoke to the new brand direction.

The results:
The 3-day event garnered 80M online impressions + 2,206 attendees.

The takeaways:
There were a lot of moving parts, and we were developing graphics for enormous screens that we had yet to work with before. This really showed me how important it is to create systems that are consistent but still as flexible as possible to meet the needs of any screen or environment. More motion graphics from the event can be viewed on my showreel.

BNY Mellon Brand Refresh

The problem:
We wanted to create an internal video to play on screens around all of our offices. The video was to promote the brand refresh and get employees excited. The brand was bold and exciting, but we still wanted the video to be a bit reserved .

The solution:
Work with the art director and executive creative director to storyboard, design, and animate a video that highlights all of the new elements and the different ways they can be used.

The results:
People were excited by the video and to see how modern the new brand felt. BNY Mellon was starting to feel dated and boring, so employees were happy to see that we were looking to make exiting new changes to the branding.

The takeaways:
I had started at BNY Mellon towards the end of the development of the brand refresh so I didn't have as much time to fully grasp it and develop a proper motion system for it in such a short period. I think it was good that I didn't because it allowed us to experiment a bit more before deciding on what the BNY Mellon motion branding should feel like.

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