About This Much

"Puerto Rican Inspired Recipes" Campaign

Current Campaign Overview (Still in progress)

Goals

• Drive website traffic.

• Promote the cookbook.

• Generate new leads for future products.

• Upsell customers.

• Offer a free version to help the community.

Audience

Puerto Ricans who grew/lived in Puerto Rico or New York City and want to improve their health through diet.

Marketing Strategy

Provide healthier alternatives to traditional Puerto Rican recipes as a 15-part video series. A trending strategy is to create a series around a theme, and content often performs well when there is a nostalgic or emotional connection to the message and material. In this case, the recipes will bring back memories of making these dishes with their family.

Call To Action

• Visit the website to download the recipes.

• Watch the other videos in the series.
  
  

Success Metrics

• 100 cookbook downloads

• Virality (over 1 million in reach)
  
  

Campaign Content 

• 15 short-form video recipes to share on Instagram Reels, TikTok, and YouTube Shorts. 

• 1 bonus video/recipe (16 in total) as a “thank you”

• Repurpose top content as carousels, Twitter posts, and a long-form video for YouTube 

Click the images to visit the live Instagram videos