BNY Mellon

Organic Social Posts

My role at BNY for social media

At BNY, I took on multiple roles, contributing across creative direction, production, and strategy.

• Led creative direction for external vendors

• Managed cross-functional teams (social, video, and events)

• Designed and executed motion graphics

• Directed on-site production for shoots and interviews

• Developed social media strategies

• Edited video content

The following work showcases a mix of projects I either created independently or played a key role in. It includes on-site events, large offsite conferences, holiday campaigns, and sizzle videos.

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