McKinsey

Organic Social Posts

My role at McKinsey for social media

At McKinsey I led and consulted, I took on multiple roles, contributing across creative direction, production, and strategy.

• Led video, motion, and social-first content.

• Helped grow the Instagram audience 31%.

• Owned the creative intake and execution process, reviewing requests, flagging opportunities, and

• Advised on content direction based on performance and trends.

• Directed and produced posts that regularly performed above the channel’s average engagement.

• Translated complex business topics into clear, engaging social content tailored to platform best practices.

The following work showcases a few top performing posts:

Click the images to visit the live Instagram Posts